A football scholarship took me from Reykjavík to San Francisco to study design. I went on to work on partner commerce at Apple, then flight selection, trip summary and member accounts at Icelandair. I’m now a co-founder of Studioek and Nouri, designing and building new products. Outside work, it’s football, CrossFit, running, food, travel and art.
I’m a co-founder of Studioek. I lead product direction, UX/UI, brand and design systems, working with engineering to take client projects and new products through implementation.
Co-founder and product designer for Nouri. I connected the brand, onboarding, daily plans and reflection experience in the iOS app, alongside reusable interface patterns. Nouri’s App Store launch was announced in November 2025.
I led design for flight selection and trip summary in Icelandair’s booking redesign, then worked on Saga Club member accounts and shared interface foundations with the app and account team.
UX Product Designer on Apple’s WW Digital Channel team. I contributed responsive ecommerce components, regional adaptations, documentation and design QA to the Apple Premium Partner programme, working with Apple teams and external partner agencies.
UI design lead for Sano, a 15-week corporate-sponsored student collaboration between Academy of Art University and NASA. The team explored a tablet interface and connected companion concepts for astronaut wellbeing. This was an academic design project.
Design internships at Pipar/TBWA during the summers of 2020 and 2021, contributing to visual design and branding projects in Reykjavík.
Talk to real people, map their pain, and strip the problem down to first principles.
Test ideas quickly, design lean flows, and validate with early users before scaling.
Remove friction, build clear systems, and make the experience feel inevitable.
Launch early, measure behavior, and refine based on real feedback.
