Mamma Reykjavík

Design
/
Branding
/
Development
(
2025
)
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Mamma Reykjavík
Overview

I designed the brand and ecommerce experience for Mamma Reykjavík, a concept store bringing together home goods, gifts, and activewear.

The work spans visual identity, packaging, and a digital storefront grounded in the character of the shop.

Year
2025
Client
Mamma Reykjavík
Services
Design
/
Branding
/
Development

Carrying the store into the website

Natural textures, considered typography, and product imagery connect the physical brand with the online experience.

A consistent experience across touchpoints

I developed the identity, packaging, and ecommerce direction together so the brand feels connected wherever people encounter it.

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What the work delivered

A visual identity, packaging, and ecommerce website for Mamma Reykjavík.

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