Serving different audiences
The navigation supports distinct routes into clinical resources, patient information, and the institute's mission. The structure recognises that visitors arrive with different questions.
Authority with a human presence
I developed a visual identity around a butterfly motif, paired with a typography system and dark visual theme. Imagery and presentation connect the research focus with the people affected by the condition.
Bringing identity and website together
The brand and digital experience were developed as one system, with consistent navigation and visual patterns across the site.
