Show the object in use and in detail.
Photography presents the collection in a room. Product information and an interactive 3D model give visitors other ways to inspect the form.
Design rationale: Atmosphere can introduce furniture, but details and dimensions are needed to understand the object.
Show combinations, not just a single table.
The documented No°1 experience includes arrangements and colour or finish exploration.
Design rationale: For a configurable object, the digital presentation needs to communicate how the pieces relate.











