Saga Club Loyalty Pages
In 2025, I led the redesign of Icelandair’s Saga Club loyalty pages , the digital hub for members to track points, manage rewards, and explore benefits. The work modernized a legacy experience and set the foundation for scalable design across Icelandair’s digital ecosystem.
The Challenge
The old loyalty pages were fragmented, inconsistent, and lacked clarity. Users struggled to:
- Understand their points balance and progress toward next tiers
- Find and redeem rewards easily
- Navigate between loyalty, booking, and account information
The Solution
I redesigned the Saga Club experience with a system-first approach:
- Modular design system powering loyalty, booking, and account features
- Clear points overview and tier progress visualization
- Streamlined navigation across rewards, flights, and benefits
- Consistent visual language aligned with Icelandair’s evolving digital brand
Design for Scale
This wasn’t just a single page redesign — it was a scalable component library built in Figma, enabling other Icelandair teams to reuse and extend loyalty modules across digital touchpoints. The design system standardized tokens, typography, and components, reducing design and development time across projects.
Outcome
The new Saga Club pages launched in May 2025, delivering a clearer, more transparent loyalty experience for members. Early feedback highlighted improved trust and usability, while the scalable design system accelerated ongoing work across Icelandair’s digital portfolio.
