Saga Club Loyalty Pages

Making membership easier to understand

The legacy pages separated information people needed to see together. Points balances, progress toward a tier, rewards, and account information needed a clearer hierarchy.

A member overview with a purpose

I designed the points overview and tier-progress presentation around the information members return to: where they stand and what is available to them.

Connecting the journeys

Navigation brings rewards, flights, benefits, and account information into a more consistent experience, with shared patterns across those areas.

Building beyond a single page

I developed modular Figma components, typography, and tokens so teams could reuse and extend the work across loyalty, booking, and account features.

The Challenge

The old loyalty pages were fragmented, inconsistent, and lacked clarity. Users struggled to:

• Understand their points balance and progress toward next tiers
• Find and redeem rewards easily
• Navigate between loyalty, booking, and account information

The Solution

I redesigned the Saga Club experience with a system-first approach:

• Modular design system powering loyalty, booking, and account features
• Clear points overview and tier progress visualization
• Streamlined navigation across rewards, flights, and benefits
• Consistent visual language aligned with Icelandair’s evolving digital brand

Design for Scale

This wasn’t just a single page redesign — it was a scalable component library built in Figma, enabling other Icelandair teams to reuse and extend loyalty modules across digital touchpoints. The design system standardized tokens, typography, and components, reducing design and development time across projects.

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