Understanding the comparison problem
The existing journey made it difficult to compare flights, keep track of selections, and understand what different fares included. Research included traveller interviews, evaluation of the existing booking flow, competitor reviews, and prototype exploration.
Keeping the journey in view
I designed a horizontal flight-selection approach that puts outbound and return options alongside one another, supported by a persistent overview of the selected flights.
Making fare differences explicit
A fare-family comparison module brings inclusions and benefits into the selection experience, so the choice is informed by more than the headline price.
A clear handoff to checkout
The trip-summary page gathers the selected itinerary, pricing, and upgrade options into a review step. My scope covered this journey through the trip summary, with visual specifications and documentation for the wider product team.
