Edvard Dagur Edvardsson · Reykjavík, Iceland

Edvard Dagur

Product designer based in Reykjavík. Previously at Apple and Icelandair. Now at Studioek.

01 / My work

What I do.

I work on websites, apps and branding at Studioek.

Before that, I designed parts of Icelandair’s booking and Saga Club experiences, and worked on online stores for Apple’s retail partners.

Planning

Figuring out what people need and what to build first.

Design

Working out how a website or app works, then designing the screens.

With developers

Creating reusable components and working with developers to get the details right.

02 / Experience

Where I’ve worked.

Studioek

Current

Co-founder · Product design

I’m a co-founder of Studioek. I work on product design, websites and branding for our clients.

Visit Studioek

Icelandair

2023–2025

Product designer

I led the design of flight selection and trip summary. I later worked with the app and account team on Saga Club, including points, membership and profile pages.

View the booking project

Apple

2022–2023

UX Product Designer · WW Digital Channel

I designed components for Apple Premium Partner websites and adapted them for different markets. I also worked with Apple teams and partner agencies on documentation and design reviews.

View the Apple project

Pipar/TBWA

Summers 2020 & 2021

Design internships

I worked at Pipar/TBWA in Reykjavík during the summers of 2020 and 2021.

BFA, Interaction & UI/UX Design
Academy of Art University, San Francisco · 2018–2022

03 / Outside work

Football took me
to San Francisco.

At 19, I moved from Iceland to San Francisco on a football scholarship. I studied design at the Academy of Art University and played NCAA Division II football.

Outside work, I play football, do CrossFit and go running. I also enjoy food, travel and art.