Starting with the person
The experience begins with a person's goals and daily context. Onboarding introduces the product and gathers the information used to shape the plan. An optional Apple Health connection gives people a choice about the data they share.
A clear daily starting point
The daily plan is the centre of the experience. I designed onboarding, recommendations, and daily reflections as parts of the same product, so people have a place to start and a way to return to their routine.
Making recommendation states understandable
The product includes a Red, Amber, and Green classification system. I worked on how those states are communicated within the interface, alongside the broader visual language and component system.
Building a product and a brand together
As co-founder and designer, I connected the app, identity, and launch presentation. The work includes the product's flows, visual system, and the details of the iOS experience.
