The Challenge
The summit needed a visual language that felt dynamic and innovative, yet unmistakably Apple. The identity had to work seamlessly across multiple touchpoints — from digital registration to on-site event collateral , while staying clean, premium, and timeless.
The Solution
I designed a spirograph-inspired logo system that represents continuous momentum and digital transformation. Using Apple’s iconic color spectrum, the design evokes both energy and precision. The flexible system extended into event branding, creating consistency across all materials.
Implementation
The branding system was applied across:
- Registration website and digital invitations
- Event signage and stage graphics
- Presentation templates and motion assets
- Attendee thank-you cards and collateral
