Seljalandsfoss Horizons

Seljalandsfoss Horizons: Rebrand & Website

I led the complete rebrand and website redesign for Seljalandsfoss Horizons, transforming one of Iceland’s most iconic natural destinations into a luxury travel brand.

The challenge was clear: the existing identity didn’t capture the scale or exclusivity of the experience. It felt outdated, inconsistent, and disconnected from the premium audience they wanted to attract.

The solution was a sophisticated identity system rooted in Iceland’s landscape. I designed a distinctive brand mark, paired with refined typography and a palette inspired by moss greens, glacial blues, and volcanic blacks. The new website showcases immersive photography and intuitive navigation, creating a digital experience that reflects the elegance and awe of visiting in person.

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