Strike — Athlete safety concept

Understanding athletes' needs

The project brought together athlete interviews, survey research, a literature review, and conversations with neurologists. The design question was how safety-related information could sit alongside the performance feedback athletes already value.

Connecting the wearable and the app

I explored wearable form factors and a companion dashboard for viewing impact and performance information. The physical product and digital experience were designed together.

A coherent product identity

The brand uses a shield-inspired mark and a visual language that carries across the device, app, and presentation materials.

Concept scope

The outcome is an academic product concept, expressed through wearable form exploration, app screens, and a connected visual identity.

Design Process

Prototyping — Explored multiple wearable form factors to balance comfort, protection, and sensor accuracy.
Testing — Lab impact simulations measured force dissipation; durability and heat management were analyzed.
Validation — Field tests with collegiate athletes led to refinements based on real-world feedback.

Branding

The identity communicates both strength and innovation. The final logo combines a shield-like shape with dynamic elements, versatile across device, app, and brand touchpoints.

App Design

The companion app provides an intuitive dashboard for both performance and safety. Athletes can track metrics, analyze trends, and monitor risk in real time.

Hardware Concept

The wearable integrates jugular vein compression with motion and health sensors (accelerometer, gyroscope, HR monitor). Designed for comfort during play, it delivers protection and data without restricting athletes.

Outcome

Strike demonstrates how design can merge athlete safety and performance. Though conceptual, it was awarded Best in Show 2022 and received strong feedback from athletes and mentors for addressing an urgent problem in sports.