Strike — Athlete safety concept

Design
/
Branding
/
(
2021–2022
)
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Strike — Athlete safety concept
Overview

Strike is an academic wearable and companion-app concept exploring athlete safety and performance information. I led product, UX/UI and brand design. It received the 2022 Best in Show award within AAU’s School of Interaction & UI/UX Design.

My role

Product, UX/UI & brand design · Student project

  • Led product and companion-app design for the academic concept.
  • Developed the visual identity and wearable form exploration.

Working with: Academy of Art University · multidisciplinary student project

Year
2021–2022
Client
Self-initiated / academic concept
Services
Design
/
Branding
/

Connecting the wearable and the app

I explored wearable form factors and a companion dashboard for viewing impact and performance information. The physical product and digital experience were designed together.

A coherent product identity

The brand uses a shield-inspired mark and a visual language that carries across the device, app, and presentation materials.

Concept scope

The outcome is an academic product concept, expressed through wearable form exploration, app screens, and a connected visual identity.

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Recognition and scope

Strike received Best in Show in the School of Interaction & UI/UX Design at Academy of Art University’s 2022 Spring Show. The wearable and companion app remained an academic concept.

References

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