A shared standard across different stores
Partners operated on different retail platforms and CMS setups. The work needed to carry Apple's visual and interaction standards into those environments while leaving room for local merchandising and implementation requirements.
Reusable interface foundations
I designed and maintained responsive components in Figma, contributing to a shared system for partner experiences across desktop and mobile.
Localisation as part of the design
The programme covered Europe, LATAM, APAC, and MENA. I supported regional adaptations while helping maintain a consistent customer experience across markets.
Carrying the design through implementation
I collaborated with Marcom, product management, UX, engineering, and external agencies. Documentation and design QA helped partners understand the intended behaviour and implement the work consistently.
