Designing inside a retailer’s store.
Partner sites had their own navigation, platforms and merchandising needs. The challenge was to give Apple products a recognisable shopping experience within those environments.
In the project artwork, retailer navigation and store services stay visible around the Apple product content. Product categories, campaign features and purchase links sit within that retail structure.
Reusable components for product discovery.
I contributed to responsive interface patterns and components in Figma. The work needed to support different products and campaigns across desktop and mobile.
The project screens show category navigation and repeatable merchandising cards, with product imagery, model names, supporting copy and pricing. A shared structure gives implementing teams a reference for how those pieces fit together.
Making room for regional differences.
Localisation was part of my work. The programme needed a common experience across markets while accommodating different content, retailer platforms and regional CMS setups. I supported regional design adaptations within that wider team effort.
Following the design into implementation.
I refined documentation for partner agencies and supported design QA during implementation. This meant working with Apple’s design, UX, product and Marcom teams, alongside external design and technology agencies.
