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UX Product design

Icelandair Flight Booking Engine

Transforming the Flight Booking Experience for Icelandair Customers

Product Design
UX Design
Usability Optimization
Cross-Functional Team Collaboration
Design System Development

As a Product and UX Designer at Icelandair, I led the design of the Flight Booking Engine. This project focused on improving usability, ensuring seamless navigation, and enhancing overall user satisfaction. My role involved close collaboration with cross-functional teams to develop a cohesive design system that meets the diverse needs of our booking platform.

I successfully led the design efforts for Icelandair's Flight Booking Engine, resulting in a more intuitive and user-friendly interface. This redesign has significantly improved the booking experience for users, leading to higher satisfaction and increased booking completion rates. Key accomplishments include the introduction of a new trip summary page, color changes in fare families, and multiple UI updates across the entire booking flow.

What We Achieved

What
We Achieved

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I successfully led the design efforts for Icelandair's Flight Booking Engine, resulting in a more intuitive and user-friendly interface. This redesign has significantly improved the booking experience for users, leading to higher satisfaction and increased booking completion rates. Leading the design of Icelandair's Flight Booking Engine has been a highly rewarding project. By improving the usability and navigation of the booking process, I have significantly enhanced the user experience, contributing to Icelandair’s mission of providing exceptional service to its customers. I am currently applying my design expertise to the Icelandair app, further enhancing the overall travel experience for our users.

Leading the design of Icelandair's Flight Booking Engine has been a highly rewarding project. By improving the usability and navigation of the booking process, I have significantly enhanced the user experience, contributing to Icelandair’s mission of providing exceptional service to its customers. I am currently applying my design expertise to the Icelandair app, further enhancing the overall travel experience for our users.
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