%201.svg)
While working at Apple, one of the key projects I contributed to involved designing a new homepage for Apple Premium Partners (APPs) and creating landing pages with specific content blocks to enhance customer engagement and drive conversions. This was part of a broader range of responsibilities I managed. By simplifying the design and navigation, integrating customer reviews and ratings, and developing targeted content blocks, I succeeded in crafting a seamless user experience that built trust and encouraged user interaction. This project has now successfully scaled to 10+ markets and countries, leading to increased customer engagement and significantly higher conversion rates, thereby helping the APPs achieve their business objectives.
I spiced up the homepage design by adding three new conversion modules that make it more active and conversational. I also added more APP containers and increased the character count to provide more detailed information.
To enhance the shopping experience, the LOB stripe was given a fresh e-commerce makeover with clear pricing and affordability information.
And the cherry on top - the content is now responsive and scalable across devices, providing a seamless experience for users.
