Product Designer & UX Strategist

    Creating digital experiences that matter.

    Transforming complex challenges into intuitive, beautiful solutions for global brands and innovative startups that make a genuine impact.

    Featured Projects

    A selection of my recent work that showcases my approach to solving design challenges.

    View all projects
    Icelandair Design System project thumbnail
    Coming Soon

    Coming Soon

    Expected 2025

    Icelandair Design System

    2025

    A comprehensive, scalable design system being developed for Icelandair's digital ecosystem. The system aims to unify user experiences across multiple platforms while maintaining brand consistency.

    Design SystemUI DesignUX DesignProduct Design
    GLITRA project thumbnail
    Coming Soon

    Coming Soon

    Expected 2025

    GLITRA

    2025

    GLITRA is a premium container design project focused on creating aesthetically stunning, functional packaging solutions. This upcoming project will feature innovative 3D modeling and sustainable manufacturing techniques.

    BrandingProduct Design3D ModelingPackaging

    Nouri

    2025

    Brand identity and digital experience for Nouri, an innovative wellness brand built for performance and focused on holistic well-being.

    BrandingWeb DesignProduct Design

    Icelandair Flight Booking Engine

    2024

    Transforming the flight booking experience for Icelandair customers through intuitive design and streamlined user flows.

    UX/UIProduct DesignDesign Systems

    IFLI Website Branding and Design

    2024

    Crafting a transformative online presence for a non-profit organization dedicated to advancing research and treatment for follicular lymphoma.

    Web DesignBrandingArt DirectionUI/UX

    BakaBaka Website Design

    2024

    An engaging and intuitive website design for a vibrant restaurant in Reykjavik featuring dual personalities - bakery by day, pizza haven by night.

    Web DesignUI/UXResponsive Design

    Bidd

    2023

    Creating Bidd's comprehensive brand identity and design system to kickstart their journey as an innovative online marketplace platform.

    BrandingLogo DesignDesign System

    NASA Sano

    2021

    A holistic health solution for astronauts on long-duration space missions, addressing both physical and mental wellbeing through innovative hardware and software interfaces and robotic companions.

    UX/UIProduct DesignHealthcareNASA

    Seljalandsfoss Horizons

    2020

    A complete rebranding and website redesign for a breathtaking destination in South Iceland, creating an elegant and luxurious identity that captures the natural beauty and exclusive experience of this unique location.

    Web DesignUX/UIBranding

    Design Expertise

    My specialized skills across design disciplines, technical capabilities, and strategic approaches.

    More About Me

    What People Say

    Feedback from clients, colleagues, and mentors who have worked closely with me.

    Trey House

    Head of Omni-Channel Product Management, Apple

    "Eddie is a talented designer who works hard and understands the core principles of digital UX/UI. He was a major contributor to our work and flexed into multiple projects beyond his core mandate. I appreciate Eddie's tact and passion — I know he will achieve great things."

    Experience

    My professional journey through design, innovation, and leadership roles.

    Full Resume

    Career Journey

    Studioek

    Founder & Creative Director

    Founded a creative design studio focused on crafting standout digital brands, identities and UI/UX experiences for startups and purpose-driven ventures.

    2025 - Present

    Icelandair

    Product Designer

    Leading the redesign of the Flight Booking Engine and enhancing the digital travel experience across platforms for improved customer satisfaction.

    2023 - Present

    Apple

    UX Product Designer

    Enhanced Apple's global digital retail experience across 90+ countries, focusing on eCommerce experiences for Premium Resellers.

    2022 - 2023

    Pipar\TBWA

    Visual Designer

    Designed websites, mobile apps, and brand systems for commercial and government clients across multiple industries.

    2021

    NASA – Sano

    UX Product Designer

    Led UI design for 'Sano,' a wellness companion concept powered by Astrobee to monitor astronaut health in space.

    2021

    Pipar\TBWA

    Visual Designer

    Delivered visual systems, websites, and interactive brand elements for a diverse range of clients.

    2020

    EJ Trading Ltd.

    Co-Founder

    Built and operated a beauty and wellness import business while creating digital presence for multiple local businesses.

    2016 - 2018

    Ready to Work Together?

    I'm currently available for new projects and collaborations. Let's create something amazing!

    Get in Touch